Social Media Campaign

rePurpose, 2019

This prediction by the Ellen McArthur Foundation had lost its effect on me and I wasn't the least bit surprised to have yet another environmental organisation talk about it.

So when I was asked to illustrate it, I knew I had to make it as effective and powerful as I possibly could. Having heard it over and over and over, and seen it all over Instagram in particular, I wanted people who engaged with this creative not to swipe past it but to be perplexed and captured by the aesthetic yet able to perceive the painful reality caused by the human race and still recognise themselves in the image, noticing utensils and tools they used every day that actually contributed to the problem. 

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