Social Media Campaign

rePurpose, 2019

A series of illustrated creatives for an Instagram campaign for rePurpose, a global initiative to combat plastic pollution through the alleviation of the working conditions of waste-workers.

The first of many I designed for rePurpose, this set of three creatives was also adapted for a TEDx talk by one of the company's co-founders. With a humanistic approach, the creative was meant to connect with the viewer to get them to question their regular and recurring use of plastic that they don't recognise as a problem.

 

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