Culture Unraveled is a project that aims at helping people understand nuances in popular culture.
Logo Design + Illustration
The project began with a questionnaire catered to the
1. Name ideation
3. Colour exploration
6. Logo design
We further developed our project by asking ourselves questions about our mission, goals and purposes, understanding our audience and having meaningful discussions with our mentors. This good foundation of research allowed us to develop a strong brand and a social media strategy and to look into further details of the project, like the kinds of books we wanted. We gamified our project and aptly named it Bangalore Book Hunt.
Our next steps were to first, collect our products - the books, which were kindly donated to us by friends and well-wishers.
Second, write our content, design a logo (as done by my partner, Neil Kurien), and to create the rest of our visual identity. We also looked into imagery that encapsulated hidden nooks of our bustling city, which I enjoyed illustrating.
Third, put everything together to create the collateral we required to make our project functional.
We had the privilege of being featured in several Indian newspapers and blogs.