Penumbra: Album Art

Sahil Mathew, 2019

About

The eclectic collection of music represents a very melancholic, disturbed, yet edgy set of emotions. The producer uses samples from everyday life to distinguish between the ignorance of our society distracted by noise and the simplicity of life in all its innocence.

My Work

Digital Art, Type design: for social media and other representation along with header design for Bandcamp page. The image portrays the nonchalance of society as represented by the cat - unaware and disinterested in the beauty it sits amidst. 

Client

Art for a Beat Tape produced by Sahil Mathew

Process

This unique album told a story that I wanted to retell through the visualsI created. I had the opportunity of listening to every song and paid attention to the sonics of the album. I simultaneously spoke to the artist, asking him a set of questions to help me understand what he wanted the album to represent. I then proceeded to make the art that narrated this message. I worked digitally for the entire process, including thumbnail sketches and colour palettes. 

After the first few iterations of the illustration, the artist decided he would prefer a different route that was slightly less abstract. I changed direction and explored this new possibility, working on my own lettering for the text. This gave the picture a slightly more relaxed, street-vibe, which is exactly what the artist was looking for. After a few colour explorations to push the boundaries, we were able to finalise the piece. 

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